How to choose the right partner — the criteria that actually predict results, the questions to ask before you sign, and an honest account of where DMNT fits.
The label covers three quite different business models, and most disappointment comes from hiring one when you actually needed another. Before comparing names, decide which of these you are buying.
These teams build how a company looks and sounds: logo and identity systems, naming, packaging, campaign art direction, photography and video. Their craft is genuine and the output is often excellent, but they are rarely accountable for how many enquiries the work produces. If your problem is that people do not recognise or trust you, this is the right kind of partner. If your problem is that the phone is not ringing, it is not.
These teams are measured in numbers: cost per click, cost per enquiry, return on ad spend, organic traffic and rankings. They run Google Ads, Meta advertising and SEO, and they should be able to tell you what a customer costs you today and what it could cost after optimisation. The trade-off is that a pure performance team may treat brand and creative as a secondary concern.
These combine both under one roof, which removes the handovers that usually cause delay — the ad team waiting on the design team, or nobody owning the landing page. The risk is that “full service” is sometimes a list of services rather than real depth in each. Ask to meet the specialist for the channel that matters most to you, and judge that conversation.
Lithuania’s market is small enough that the same senior people often move between all three models. Ask who will actually do the work day to day, not who is presenting in the pitch meeting.
Awards and client logos are weak signals — they tell you who could afford the agency, not whether the work performed. These seven are far more predictive.
A serious agency will tell you which three numbers it is accountable for, and what a realistic range looks like in your sector. Vague promises of “visibility”, “awareness” or “presence” are a warning sign, because they cannot be failed. If nobody can define failure, nobody can be held to success.
Your company should own the Google Ads, Google Analytics, Search Console and Business Profile properties, with the agency added as a user. Google documents this in its own Google Ads account access guidance. If an agency insists on holding them in its own account, leaving means losing your entire history — conversion data, audiences, learning periods and rankings context. This is the single most common way businesses become trapped with an underperforming partner.
A monthly report should state what was spent, how many enquiries came in, what each enquiry cost, what changed since last month and what happens next. A slide of impressions and reach is not reporting. Ask to see a real report from an existing client, with the name redacted, before you sign anything.
Public Google reviews written by named businesses are much harder to manufacture than testimonials on an agency’s own website. Read the negative ones too — how an agency responds to criticism tells you what working through a difficult month will feel like.
Real estate, e-commerce and B2B services need genuinely different funnels. A property development sells a small number of high-value units over a long consideration period; an online shop sells many low-value items quickly. Ask for a comparable case and what specifically was done, not a wall of logos.
You should be able to visit, meet the people who will do the work, and know who answers when a campaign breaks on a Friday afternoon. Ask how many other clients your account manager handles.
An agency that enthusiastically agrees to every request usually has no strategy behind it. A good partner will tell you when a channel is wrong for your budget, when your website will undermine the campaign, or when your expected timeline is unrealistic. That friction is worth paying for.
The answers matter less than whether the agency can answer at all, specifically and without deflecting.
An agency makes sense when you need several disciplines at once and do not have enough work to justify hiring each one. A freelancer is often better value for a single, well-defined channel — one specialist running one ad account can be excellent and cheaper. Building in-house pays off once marketing spend is large enough that the equivalent agency fee would cover a salary, and when the knowledge is worth keeping permanently inside the company.
Many Lithuanian companies end up with a hybrid: an in-house marketing manager who owns strategy and content, with an agency handling paid media and technical SEO. That usually works well, provided one person clearly owns the numbers.
Most Lithuanian agencies work on a monthly retainer, a fixed project fee, or a retainer plus advertising budget managed separately. Retainers suit ongoing channels such as SEO and paid media; project fees suit websites and campaigns with a defined end.
Cost is driven by competition in your sector, how many channels you run, how much content and creative production is needed, and how much technical work your website requires before campaigns can perform. Because those vary so widely, treat any figure quoted before an audit as a placeholder. A credible agency will look at your situation first and price it afterwards.
One useful rule: ask what proportion of your monthly payment is agency fee versus actual advertising spend. If that split is unclear, you cannot judge value.
Shortlist three agencies, not eight. Send all three the same short brief containing your goal, your current situation, your rough budget range and your timeline. Ask each for a first-meeting conversation rather than a full unpaid strategy — agencies that give away complete plans for free are either not busy or will recycle a template.
Then compare the questions they asked you. The strongest signal in agency selection is not the answers you receive; it is whether the agency was curious enough about your business to interrogate the brief before responding to it. Consider a small paid pilot — an audit or a single-channel trial — before a long commitment.
If you take one thing from this page: there is no universally best creative agency in Lithuania, only the agency best matched to your problem. Decide first whether you are buying brand craft, measurable performance, or both. Then apply the seven criteria, ask the six questions, and shortlist three. The best creative agency in Lithuania for a property developer is rarely the same one that suits an online shop.
For search-related work specifically, Google publishes its own SEO starter guide, which is a useful benchmark for judging whether an agency’s recommendations are sound.
DMNT (MB Daimanata) is a marketing agency based in Kaunas, with an office at Studentų g. 30B, working with clients across Lithuania. We hold a 5.0★ rating on Google from 25 reviews.
Our work is performance-led: Google Ads, Meta (Facebook and Instagram) advertising, SEO and local SEO, AI search visibility, WordPress websites and ongoing maintenance, plus PR and article placement. We have particular depth in real estate project marketing, where the funnel is long and the unit values are high.
We are not the right fit for everyone. If you need pure brand identity or packaging design with no performance component, a specialist design studio will serve you better, and we will say so. If you want measurable enquiries and are willing to make decisions from data, that is the work we do every day.
The honest test is a conversation. A free consultation costs you thirty minutes and you will get a direct answer on whether we are the right partner — including when we are not.
Short answers about choosing an agency in Lithuania.
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